Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 3:

The number of shops where tobacco was sold in the early days of its triumph seems to have been extraordinary. Barnaby Rich, one of the most prolific parents of pamphlets in an age of prolific writers, wrote a satire on "The Honestie of this Age," which was printed in 1614. In this production Rich declares that every fellow who came into an ale-house and called for his pot, must have his pipe also, for tobacco was then a commodity as much sold in every tavern, inn and ale-house as wine, ale, or beer. He goes on to say that apothecaries' shops, grocers' shops, and chandlers' shops were (almost) never without company who from morning to night were still taking tobacco; and what a number there are besides, he adds, "that doe keepe houses, set open shoppes, that have no other trade to live by but by the selling of tobacco." Rich says he had been told that a list had been recently made of all the houses that traded in tobacco in and near about London, and that if a man might believe what was confidently reported, there were found to be upwards of 7000 houses that lived by that trade; but he could not say whether the apothecaries', grocers' and chandlers' shops, where tobacco was also sold, were included in that number. He proceeds to calculate what the annual expenditure on smoke must be. The number of 7000 seems very large and is perhaps exaggerated. Round numbers are apt to be over rather than under the mark.

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The Social History of Smoking

George Latimer Apperson

Chapter 2:

Hentzner, the German traveller, who visited London in 1598, speaks of smoking being customary among the audience at plays, who were also supplied with "fruits, such as apples, pears and nuts, according to the season, carried about to be sold, as well as ale and wine." He was struck with the universal prevalence of the tobacco-habit. Not only at plays, but "everywhere else," he says, the "English are constantly smoking tobacco," and then he proceeds to describe how they did it: "They have pipes on purpose made of clay, into the further end of which they put the herb, so dry that it may be rubbed into powder; and putting fire to it, they draw the smoak into their mouths, which they puff out again through their nostrils, like funnels, along with it plenty of phlegm and defluxions from the head." This suggests that the unpleasant and quite unnecessary habit of spitting was common with these early smokers, a suggestion which is amply supported by other contemporary evidence.

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